Course curriculum
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Welcome
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About Course Author
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Our Approach to Learning
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The Path to Future Success™
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Prerequisite
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About the Course
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Activity—Goals and Program Survey
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About the Module
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Introduction to Foundations for Understanding Career Development
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The Importance of a Career in a Person's Life
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Activity—View a Video: The Changing Nature of Life, Learning, and Work
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Activity—Reflection: Powerful Questions
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Influences on Your Career
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Other Influencing Factors
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Activity—Map Your Career to Date
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Career Myths That Can Make Career Decisions Redundant
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Activity—View a Video: Myth 1
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Activity—View a Video: Myth 2
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Activity—View a Video: Myth 3
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Activity—View a Video: Myth 4
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Activity—Reflective Questions: Identify Career Myths That You Hold
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Activity—View a Video: Types of Career Coaching
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Holistic Career Coaching
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Role of a Career Counselor
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Activity—View a Video: The Work of a Career Development Practitioner
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Activity—View a Video: Principles for Career Coach
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Activity—View a Video: Role of a Career Coach
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How Is a Career Counselor Different From a Career Coach?
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Activity—Personal Reflection: Your Experience of Career Coaching
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Activity—View a Video: Benefits of Career Coaching
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Techniques of Working
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Activity—The Advantages and Disadvantages of the Techniques of Working
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Introduction to the "High Five" Principles of Career Development
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1. Change Is Constant
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2. Know Yourself, Believe in Yourself, and Follow Your Heart
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3. Focus on the Journey
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4. Learning Is Ongoing
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5. Access Your Allies
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Introduction to the 10 Qualities of a Career Coach
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1. Self-Aware
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2. Authentic and Genuine
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3. High Integrity
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4. Respectful
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5. Positive Attitude
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6. Good at Building Rapport
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7. Impartial, No Judgments
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8. Challenging
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9. Resourceful
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10. Flexible
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Activity—Identify Career Coach Qualities
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Activity—Reflective Activity: Identify the Qualities You Possess
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Activity—View a Video: Basic Coaching Skills
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Activity—Develop Self-Awareness
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Career
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Career Advisor
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Career Coaching
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Career Counseling
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Career Development
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Career: Guidance | Advice | Education | Information | Pathways
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Career: Technology | Influencer | Management | Management Skills
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Job
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Occupation
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Work
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Conclusion
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Activity—Write Your Action Plan
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About the Module
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Introduction to Traits and Types
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Trait and Factor Theory
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Hierarchy of Orientations—John Holland
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Activity—Self-Administer a Personality and Vocational Choice Test
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Krumboltz’s Learning Theory of Career Choice
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Activity—Identify Your Experience in Each Life Event
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Myers-Briggs Type Theory
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Activity—Administer the Personality Type Indicator
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Ginzberg, Ginsburg, Axelrad, and Herma
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Activity—Ginzberg Model
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Super's Five Life and Career Development Stages
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Super's Life Roles
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Activity—Identify Your Current Career and Life Stage
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Gottfredson Theory
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Activity—Reflective Questions
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Chaos Theory of Careers
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The Type of Person Who Can Deal with Uncertainty and Chaos
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Activity—Apply Chaos Theory to Your Situation
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Activity—How Do You Deal with Uncertainty and Change?
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Conclusion
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Activity—Write Your Action Plan
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About the Module
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Introduction to Career Coaching Applications
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What is Career Coaching?
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Key Concepts of Coaching
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Activity—Reflect on Your Coaching Experience
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The Differences Between Mentoring, Counseling, Training, and Teaching
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1. Application of the Theory and Use of Coaching Techniques
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2. Ethical Practice
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3. Facilitate Coaching
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4. Set Goals
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5. Build the Relationship
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6. Build Trust
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7. Challenge Thinking and Assumptions
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8. Drive Results
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How Do You See Yourself? How Do Others See You?
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Activity—Build Self-Awareness: How Do You See Yourself? How Do Others See You?
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A Model for Career Coaching
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Stage 1—Exploration: Current Scenario
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Stage 2—Preferred Scenario
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Stage 3—Action Strategies/Way Forward
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Evaluation
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Activity—Practice Coaching Skills
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Stages of Change
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Application of Egan’s Model to Coaching
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Activity—Understanding Your Stage of Change and the Strategies for Each Stage
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SMART Goals
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“ER” Addition to the SMART Formula: Work SMARTER, Not Harder!
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Activity—View a Video: SMARTER Goal Setting
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The GROW Model
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Steps in the GROW Model
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Case Study Applying the GROW Model
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Activity—Note Your Career Goals Using the GROW Model
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Activity—View a Video: Building Your Inner Coach
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Appreciative Inquiry
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The Four Stages of Appreciative Inquiry
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Five Core Principles for Appreciative Inquiry
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Five Emerging Principles
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How to Apply Appreciative Inquiry During Coaching
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Benefits of the Appreciative Inquiry Model
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Activities—Applying the Skill of Appreciative Inquiry
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Solution-Focused Therapy
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A Solution-Focused Approach
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Basic Assumptions
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Benefits of a Solution-Focused Approach
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Introduction to Solution-Focused Therapy Techniques
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1. Scaling Questions
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Activity—Answer a Scaling Question
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2. The Miracle Question
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Advantages of the Miracle Question
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Activity—View a Video: The Miracle Question
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Activity—Answer a Follow-Up Miracle Question
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3. Coping Questions
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Activity—Answer Coping Questions
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4. Exception Questions
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Activity—Answer Exception Questions
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5. Questions that Presuppose Change
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Activity—Answer Questions that Presuppose Change
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Activity—Reflective Activity
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Activity—Additional Practice Using the Skills
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What is Cognitive Behavior Therapy?
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Types of Cognitive Behavioral Therapy
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Steps in Cognitive Behavioral Therapy
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Activity—View a Video: What is Cognitive Behavior Therapy?
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Cognitive Restructuring or Reframing
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How to Use Cognitive Restructuring
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Cognitive Journal
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Activity—Cognitive Restructuring or Reframing
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Rational Emotive Behavior Therapy
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ABC Model
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Activity—View a Video: The ABC Model
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Activity—Apply the ABCDE Model to Your Situation
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Activity—Insightful Question: Irrational Beliefs
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Cognitive Distortions
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Activity—Self-Awareness: Identify Your Common Cognitive Distortions
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Activity—Identify the Negative Distortion
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Acceptance Commitment Therapy
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Core Principles and Processes of Acceptance and Commitment Therapy
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Activity—Apply Acceptance and Commitment Techniques
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Benefits of Cognitive Behavioral Therapy
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Conclusion
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Activity—Write Your Action Plan
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About the Module
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Introduction to Practitioner Well-Being and Self-Care in Career Development
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What is Self-Awareness? Why is it Important for Coaching?
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The Awareness Wheel
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Activity—Apply the Awareness Wheel to a Situation
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Activity—Develop Your Self-Awareness: Insightful Questions
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Activity—Understanding Your Motivation: Three Whys
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How to Develop Self-Awareness
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Benefits of Self-Awareness
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Focus on Wellness
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Holistic Wellness
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The Wellness Wheel
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Activity—View a Video: The Wellness Wheel
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Activity—Reflection on Your Wellness Wheel
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Roadblocks to Wellness and Strategies That Support You
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What is Self-Care?
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Activity—Rate Your Self-Care: Questionnaire
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Activity—Identify Your Self-Care Toolbox
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Your Professional Network as a Self-Care Strategy
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Activity―Identify Your Professional Network
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Conclusion
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Activity—Write Your Action Plan
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About the Module
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Introduction to Legal and Ethical Requirements in Career Development
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Regulation of the Career Industry
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What are Professional Standards?
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Activity—Identify the Professional Standards of Your Country’s Peak Body
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Code of Ethics
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Aspirational Ethics Versus Mandatory Ethics
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Activity—Apply Aspirational Ethics and Mandatory Ethics to Your Practice
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Code of Ethics in the Career Industry
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Activity—Identify the Professional Code of Ethics of Your Country’s Peak Body
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Code of Ethics Versus Code of Conduct
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Activity—Understand Professional Behavior
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Activity—Reflect on Your Code of Conduct
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Scope of Practice
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Activity—Your Response to the Scope of Practice
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Fulfill Duty of Care Responsibilities During Your Professional Practice
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Duty of Care—Mandatory Reporting
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Maintain Confidentiality
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Access to Confidential Information
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Exceptions to the General Rule of Confidentiality
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When to Break Confidentiality
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Establish Professional Boundaries with Clients
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Professional Versus Personal Boundaries
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How to Maintain Professional Boundaries
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Activity—How Do You Create Professional Boundaries?
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The Significance of Values and Attitudes in Coaching
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Activity—Identify Your Values: Questionnaire
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Ethical Bracketing
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Create a Career Coach Job Description for Your Practice
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Legal Responsibilities of Your Work Role
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Activity—Review a Job Description
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Your Workplace Rights and Responsibilities
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Follow Policies, Protocols, and Procedures
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Activity—Work Within Identified Policies, Protocols, and Procedures
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Responsibility of the Career Coach
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Accepting Responsibility for Your Actions
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Benefits of Accepting Responsibility for Your Actions
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Activity—Accept Responsibility for Your Actions: Questionnaire
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Activity—Understand the Legal Responsibilities of Your Work Role: Insightful Questions
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Writing Case Notes
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Content to Include in the Case Notes
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Activity—View a Video: Tips for Writing Case Notes
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Activity—View a Video: How to Write Client Case Notes
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Activity—Review Client Case Notes
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Activity—Write File Notes of the Client's Career Coaching Session
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Storage of Case Notes
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Practice Policies
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Rights of the Client
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Client Responsibilities
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Federal and State and Territory Laws—Australia
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1. Privacy Legislation
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Freedom of Information Act 1982, Reformed in 2010
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2. Laws Protecting Human Rights
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Right to Work
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Federal Disability Discrimination Act 1992
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Federal Racial Discrimination Act 1975
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Federal Sex Discrimination Act 1984
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3. Workplace Health and Safety Law
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4. Employment Laws and Regulations
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Fair Work Act 2009
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Enterprise Agreements
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Ethical Decision-Making
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A Model for Ethical Decision-Making
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Eight Steps in Making Ethical Decisions
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Creative Problem Solving
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Reflecting and Decision-Making
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Activity—Apply the PMI Model to Your Situation
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Activity—Apply the PMI Model to the Following Case Studies
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Conclusion
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Activity—Write Your Action Plan
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About the Module
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Introduction to Developing Career Coaching Skills
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Activity—Self-Reflection on Becoming a Career Coach
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Client-Centered Career Development Approach
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Activity—View a Video: 10 Tips for Client-Centered Career Development Practitioners
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Activity—View a Video: Person-Centered Therapy
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Structuring Coaching Sessions
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Skovholt’s Cycle of Caring
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Stage 1—Empathic Attachment Phase
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Stage 2—View a Video: Active Involvement Phase
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Stage 3—Felt Separation Phase
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Stage 4—Re-Creation Phase
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Activity—Applying Skovholt's Cycle of Caring to Your Practice
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Introduction to Structuring the Coaching Program
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Stage 1—Opening: Initial Contact
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Stage 2—Exploring Client Understanding: Information Gathering
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Stage 3—Subsequent Coaching Sessions
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Stage 4—Activity—View a Video: Coaching Intervention
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Stage 5—Commitment to Action
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Stage 6—Evaluation, Termination, or Referral
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Activity—Engaging the Client at Each Stage of the Coaching Process
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Introduction to Egan’s Skilled Helper Model
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Egan’s Skilled Helper Model
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Stage 1—Exploration: The Current Picture: What is Going On?
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Stage 2—Challenging: The Preferred Picture: What Do I Want Instead?
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Stage 3—Action Planning: The Way Forward: How Will I Get There?
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Evaluation
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Activity—Role Play With a Client
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Introduction to The GROW Model
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1. Establish the Goal
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2. Examine the Current Reality
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3. Explore the Options
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4. Establish the Will or Way Forward
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Activity—Practice Applying the GROW Model
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Activity—View a Video: What Is Reflective Practice?
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Critical Self-Reflection
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Next Stage of Critical Reflective Practice
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Two Types of Reflection: Reflection ON Action and Reflection IN Action
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Activity—View a Video: Career Counseling in Action
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Activity—View a Video: Career Counseling Role Play
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Activity—View a Video: Benefits of Critical Reflection and Professional Practice
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Conclusion
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Activity—Write Your Action Plan
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About the Module
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Introduction to Facilitating Career Development
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Understanding and Implementing Effective Change
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Introduction to Bridges’ Transition Model of Change
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1. Ending, Losing, Letting Go
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2. The Neutral Zone
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3. The New Beginning
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The Learning Points
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Activity—Watch a Video: Applying the Model "Ending, Losing, Letting Go"
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Activity—Ask Yourself Powerful Reflective Questions
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Introduction to Stages of Change, or Transtheoretical Model—James Prochaska and Carlo DiClemente
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Stage 1—Pre-Contemplation
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Stage 2—Contemplation
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Stage 3—Preparation
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Stage 4—Action
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Stage 5—Maintenance
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Stage 6—Relapse or Termination
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Activity—Understanding Your Stage of Change and the Strategies for Each Stage
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Facilitating Career Coaching with Clients
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The Qualities of a Career Coach
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Activity—Reflective Activity: Identify the Qualities You Possess
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Elements of Successful Career Coaching
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Activity—Reflecting on Successful Career Coaching
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Client Seeking Career Coaching
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What is a Presenting Problem?
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Iceberg Model in Coaching
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Competencies Above and Below the Surface
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Activity—Analyzing Below the Surface
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What are the Basic Coaching Skills?
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1. Building Rapport
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2. Attending Behavior
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Listening
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Activity—View a Video: Actively Attending and Rapport Building
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Types of Listening
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Activity—Rate Your Listening Skills
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Activity—Listening Quiz: Questions
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Activity—Listening Quiz: Answers
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3. Use of Silence
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4. Reflecting and Paraphrasing
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5. Clarifying Content and Use of Open-Ended Questions
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Questioning Skills
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Activity—Watch a Video: The Benefits of Asking Good Questions
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Types of Questions
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Activity—Watch a Video: Characteristics of a Good Question
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How to Improve Your Questioning Skills
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6. Focusing
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7. Summarizing
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Summary of Coaching Skills
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Activity—Watch Videos: Sample Career Counseling Sessions
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Non-Verbal Communication
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Activity—Watch a Video: SOLER Technique
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Activity—Role Play Career Coaching
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1. Self-Assessment
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2. Exploring Options
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3. Making A Decision
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4. Taking Action
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5. Evaluating the Decision
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Writing Client Case Notes in Coaching
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Content to Include in the Case Notes
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Writing Client Process Notes in Coaching
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Activity—Watch a Video: How to Write Client Case Notes
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Activity—Write File Notes of the Client Career Coaching Session
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Storage of Case Notes
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Conclusion
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Activity—Write Your Action Plan
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About the Module
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Introduction to Administering Assessment Tools
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What is Career Assessment?
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Aim of Career Assessment
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Activity—View a Video: Career Assessments
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Activity—View a Video: The Psychology of Career Decisions
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Types of Career Assessments
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Activity—Administering an Assessment Tool
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Types of Career Assessment Tools—What Can be Assessed?
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How to Select an Appropriate Career Assessment
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How to Select an Appropriate Career Coach
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Methods of Career Assessment
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Activity—Reflective Questions: Your Experience of Assessment Tools
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Why is Career Assessment Important?
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Application of the Assessment Tool
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Introduction to the Factors to Consider When Administering Assessment
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1. Objective
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2. Client Appropriateness
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3. The Environment
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4. Timing of the Assessment
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5. Reliability of the Assessment Tool
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6. Validity of the Assessment Tool
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7. Accreditation of the Assessment Tool
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8. Source of the Assessment Tool
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9. Cost of the Career Assessment Tool
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10. Inclusion of Support Materials
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11. Misconceptions About Assessment Tools
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Ethical Issues to Consider
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Rights of the Client Who Undertakes the Career Assessment
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Activity—Review of Ethics and Rights
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The Stages of Administering Career Assessments to Clients
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1. Before Administering Assessment Tools
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2. During a Test
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3. After a Career Test
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Giving Clients Feedback Following Career Assessment
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Activity—Case Study: Administering Career Assessment
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What Do I Want to Assess?
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Activity—Apply a Range of Career Assessment Tools
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1. Self-Directed Search
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2. Interests
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3. Personality
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4. Skills
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5. Values
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6. Strengths
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7. Aptitude Assessments
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8. Achievements
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9. Emotional Intelligence (EI) Assessment
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Activity—Reflect on Your Career Assessment
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Benefits of Career Assessment Tests
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Disadvantages of Career Assessments
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Activities—Develop Experience with Undertaking Career Assessments
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Writing Client File Notes in Coaching
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Content to Include in the Case Notes
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Writing Client Process Notes in Coaching
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Activity—View a Video: Note Taking in Counseling
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Activity—Write File Notes of the Client Career Coaching Session
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Storage of Case Notes
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Conclusion
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Activity—Write Your Action Plan
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About the Module
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How to Help Your Clients Find the Perfect Job
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The Four-Step Process in Undertaking Job Searching for Your Clients
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Self-Discovery
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Preparing for Your Job Search
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Activity—Watch a Video: Job Applications—The Winning Edge
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Activity—Self-Knowledge to Define Your Career and Work Goals
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Define Their Career Goal
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How to Achieve Their Career Goals
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Activity―Devise Your Career Goal
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Activity—Positive Attitude
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Dealing with Obstacles
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They Are Not Sure What Type of Job is Right for Them
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They Don’t Have Experience
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They Have a Gap in Their Resume or Their Skills and Experience are Superseded
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Activity—Evaluate Their Transferable Skills
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They Want to Change Industries and Type of Job
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Not Finding the Right Opportunities
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Not Hearing from an Employer
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Not Being Called for a Job Interview
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Not Having Sufficient Interview Practice
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Not Receiving a Job Offer
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Losing Confidence
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Losing Motivation
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Negative Attitudes of Those Around Them
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Activity—Defining Their Obstacles and Applying a Solution-Focused Approach
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World of Work
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Remote Work and Virtual Meetings
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New Roles
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Different Industries
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Jobs in Health and Care
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Other Changes
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Activity—Research the Industry That is of Interest to Your Client
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Career Decision Making
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Activity—Watch a Video: Types of Career Decisions
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Activity—Watch a Video: Factors that Impact Their Career Decision-Making
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Personal Resources
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Activity—Use of Their Personal Resources
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Models to Assist Clients to Make a Career Decision
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1. Strengths, Weaknesses, Opportunities, and Threats (SWOT) Analysis
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Example of SWOT Analysis of Negotiating a Pay Increase and Working From Home
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Activity—Explore Personal SWOT Analysis
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2. Decisional Balance Matrix
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Activity—Making a Decisional Balance Matrix
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Activity—Watch a Video: Tips to Make a Decision
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Activity—Review Your Next Step
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Job Seeking
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Sources of Job Vacancies
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Activity—Sources of Job Vacancies for Your Job Search
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Job Search Strategies
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Job Search Strategies Board
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Activity—Devise a Job Search Strategies Ideas Board
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Stand Out With the Job Application
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Search for the Right Jobs
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Direct Application to an Organization
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Customize Resume and Cover Letter
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Network and Build Their Network
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Activity—Watch a Video: Benefits of Networking
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Create a LinkedIn Profile
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Ensure Employers Can Find You
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Research the Company
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Introduction to Job Searching Plan
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Establish a Plan
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Job Searching Plan to Record Job Search Activities
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Create a Schedule to Record Your Job Search Activity
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A Job Folder to Showcase Your Achievements
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Activity—Create a Job Folder
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Dos and Don'ts When Job Searching
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Job Applications With Winning Edge That Get Noticed
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What is a Job Application?
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Strategies to Get You Noticed
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1. Preparations You Can Make
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2. Analyze the Job Advertisement
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3. Research The Organization, The Position, and The Industry
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4. Assess the Qualifications and Skills Required in the Applicant
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5. Tailor Your Job Application
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6. Develop a Relationship With the Employer/Hiring Manager
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7. Use Keywords in Your Application
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8. Write a Customized Cover Letter
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9. Tailor Your Resume
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10. Follow Up
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Tip—Don’t Overdo It!
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Activity—Identify Appropriate Strategies
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About the Cover Letter
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The Objectives of Your Cover Letter
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Content of a Cover Letter
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Writing Style
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Writing Your Cover Letter
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Structure of Your Cover Letter
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Format of Your Cover Letter
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Content For Each Section of the Cover Letter
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Address Your Cover Letter to the Relevant Person
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Include Relevant Job Advertisement Details in the Cover Letter
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Writing Guidelines for Job Application Letters
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Tips to Help You Write Your Cover Letter
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Why is Presentation Important?
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Your Cover Letter Checklist
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Activity—Write a Cover Letter
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Resume Writing
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What is a Resume?
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What Makes a Good Resume?
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Resume Styles
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Style 1—Reverse Chronological Format
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Headings to Include in Your Resume
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Personal Details
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Elevator Pitch—Career/Professional Summary
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Key Skills
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Career or Life Achievements
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Career or Employment Details
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Education and Training
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Additional Information (optional)
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Activity—Skills
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References
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Style 2—Functional Format
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Writing Your Resume—Functional Resume (Skills-Based) Format
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Style 3—Combination Format
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Creative Resumes—Sample
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Tips When Writing and Presenting Your Resume
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Action Words
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General Resume Formatting Tips
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Dos and Don'ts of Resume Writing
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Activity—Write a Resume
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Resume Checklist
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Follow Up on Your Application
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Interview Skills
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What is the Objective of an Interview?
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Interview Styles
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Activity—View a Video: The Formal Structured Interview
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Activity—View a Video: Panel Interview
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Activity—View a Video: Group Interviews
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Activity—View a Video: Phone Interview Tips
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The Spontaneous Interview
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Virtual Job Interview
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Activity—View a Video: Virtual Interviews
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How to Prepare for a Virtual Interview
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Tips for a Successful Interview
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Psychometric Assessment
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Stages of an Interview
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Three Steps for a Successful Interview
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STEP 1—PREPARATION
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Traditional Versus Behavioral Interview Questions
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Preparation for the Behavioral Interview
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Questions in a Behavioral Interview
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STAR Technique
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Activity—Watch Videos Applying the STAR Technique
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Activity—Answer Interview Questions Using the STAR Technique
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Prepare Your Own Questions
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Know Your Salary Range
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Appearance
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Interview Nervousness
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Techniques to Reduce Your Interview Nervousness
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Activity—Experience a Creative Visualization
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Activity—Experience a Guided Meditation
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STEP 2—INTERVIEW INTERACTION
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Sample Interview Questions
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Illegal Interview Questions
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Job Interview Tips
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Activity—Apply the Interview Tips to Your Interview
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Activity—Watch a Video of a Successful Interview
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Interviewee Mistakes and Advice
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Activity—Participate in a Mock Interview
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STEP 3—POST INTERVIEW
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Activity—Evaluate Your Interview: Post Interview Questions
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Interview Follow-Up
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Some Important Dos and Don’ts When Calling for Feedback
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You are Not Getting Interviews
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Dealing With Rejection
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Keep Persevering!
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Interview Success and Job Offer
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Conclusion
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Activity—Write Your Action Plan
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About the Module
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Your Professional Self
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Activity—Understanding Your Professional Self
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Being Your Authentic Self
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How to be Your Authentic Self
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Activity—Measuring the Gap
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Activity—Asking Insightful Questions to Discover Your Authentic Self
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Personal Development
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Activity—Develop Your Self-Awareness
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How to Achieve Career Excellence: The Range Between BEST and Average
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Pursue Professional and Personal Development
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Have the Hunger to Achieve Excellence
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Overcome Obstacles
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Have a Mentor or Coach
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Believe in Yourself
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Have a Plan
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Be Creative on How to Achieve Your Goal
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Work Hard and Manage Your Time Strategically
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Be Adaptable
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Never Give Up
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Enjoy What You are Doing and Find Your Passion
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Purpose of Networking
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Tips to Improve Your Networking Skills
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Benefits of Networking
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Develop a Growth Mindset
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Professional Supervision
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Making Time to Reflect on Your Practice
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Looking After Yourself as a Career Coach
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Activity—Reflective Questions for Your Growth and Development
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Activity—Participate in a Meditation
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Conclusion
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Activity—Write Your Action Plan
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About the Module
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Before You Start Your Coaching Business
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Qualities and Skills of a Business Owner
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Passion
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Commitment and Persistence
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Hard Work, Self-Discipline, and Dedication
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Growth Mindset
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Act Like a Successful Person
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1. Delegation
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2. Thought Leadership
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3. Communication Skills
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4. Proactivity
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5. Financial Literacy
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6. Leadership
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7. Emotional Intelligence
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8. Sales Skills
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9. Customer Service
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10. Digital Marketing
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11. Self-Awareness of Blind Spots
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Activity—Rate Your Qualities and Skills as a Successful Business Owner
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Know Your Why
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Activity—Watch a Video
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Activity—Describe Your Why: Find Your Story
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Your Business Vision
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Business Success Is Like an Iceberg—The Illusion of Success
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People Do Not See on the Success Iceberg—Sacrifice
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Eight Sacrifices Business People Make for Their Success
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Activity—Identify Your Personal Sacrifice
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People Do Not See on the Success Iceberg—Disappointment
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People Do Not See on the Success Iceberg—Rejection
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Activity—Address Challenges and Hardships of Success
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Managing Stress
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Activity—How Stressed are You?
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Activity—Assess Your Stress Symptoms
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Activity—Are You Ready to Start a Business?
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Planning Your Business
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1. Need for Your Career Coaching Service in Your Area
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Advice from the Australian Government
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Activity—Research the Need for Your Business
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2. Assess Your Finances
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3. Business Structure
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4. Choose a Business Name
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Activity—Name Your Business
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5. Register Your Business Name
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6. Register Your Business
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7. Design a Business Logo
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8. Clarify Your Target Customers or Clients
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Research Demographics
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Understand Your Customer
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Identify Goals, Values, and Fears of Your Customer
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Understand the Customer’s Decision-Making Buying Process
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Write the Customer Research
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Activity—Identify Your Customer Avatar
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9. Know Your Competitors
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Activity—Research Your Competitors
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Now-Where-How Model
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Activity—State Where You are Now in Relation to the Business
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Activity—State Where You Want to be in the Future in Relation to the Business
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Write a Business Plan
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Activity—Before Starting Your Business Plan
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Activity—Download a Business Plan Template
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Write a Business Plan
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Activity—View a Video: How to Write a Business Plan
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Business Plan Format
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Executive Summary of Your Business
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Business Profile—Company Description
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Vision, Mission, Goals, and Direction of Your Business
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Activity—Values, Mission, Goals and Direction of Your Business
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Market Analysis
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PESTEL Analysis—optional
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Activity—Identify the PESTEL Factors that Can Impact your Business (optional)
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Organization and Management
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Activity—Organization and Management
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Build Your Support Team
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Services Your Business Will Offer
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SWOT Analysis
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Activity—Watch a Video: SWOT Analysis
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Activity—Write a SWOT Analysis
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Unique Selling Proposition (USP)
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Activity—Research Examples of Unique Selling Propositions (USPs)
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Risk Analysis
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Activity—Conduct a Risk Assessment or Risk Identification of Your Business with Risk Management Strategies
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Insurance Policies
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Marketing and Sales Plan
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Activity—Watch Videos: The 7Ps of Marketing
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Activity—Devise the 7Ps of Your Business
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Strategy and Implementation
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Activity—What Sales Activity Can You Undertake for Your Business?
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Develop a Powerful Message
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How to Write a Value Proposition
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Activity—Write a Value Proposition for Your Business
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Business Plan Review
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Brand Your Business
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Company Website
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Social Media in Business
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Benefits of Social Media
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Disadvantages of Social Media
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Activity—Identify Social Media Strategies for Your Business
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Email Marketing
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Search Engine Optimization (SEO) for your Website
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Offline Marketing Strategies
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Create a Marketing Plan
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Activity—Write Your Marketing Plan
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Financial Projections
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Evaluate Your Decision—Is There a Demand for Your Business?
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Appendix
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Activity—Write Your Business Plan
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How to Start a Coaching Business
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Define Your Mission and Coaching Philosophy
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Activity—Write Your Coaching Philosophy
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Your Certification to Highlight Your Expertise
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Activity—Recognizing Your Certification
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Provide Social Proof of Your Expertise
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Activity—What Social Proof Can You Provide of Your Expertise?
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Productize Your Knowledge
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Your Coaching Rate
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Activity—Research Your Coaching Rate
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Activity—Action for Your Career Coaching Practice: Putting it All Together
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Create an Action Plan
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Activity—Create a One Page Action Plan
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Launching Your Business
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Will My Business Have a Soft or Hard Launch?
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Set Yourself Up to Accept Payments
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Your Finances
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Recordkeeping
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Activity—Set Up and Manage Your Business Records
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Streamline Your Business
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Automate Your Business
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Activity—Select Areas to Automate Your Business
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Hire and Manage Employees
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Decide on the Type of Employee
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Decide on the Employment Type
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Assess Employment Impacts and Costs
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Activity—Familiarize the Hiring Employees’ Checklist
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Build Your Professional Relationships
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How to Build Relationships with People
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Activity―Develop Your Relationships
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Customer Service
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Benefits of Good Customer Service
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Activity—Reflections on Customer Service
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Growing Your Business
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1. Work on Your Business, Not Just in Your Business
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Activity—Strategic Questions
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2. Block Out Time for Strategic Thinking
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3. Increase Customer Retention
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4. Continuous Improvement
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Activity—Identify Activities for Customer Retention
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Five Crucial Aspects of an Improvement Plan
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5. Participate in Networking Events
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6. Partner with Businesses
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Activity—Question: With Whom Can Your Business Partner?
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7. Market Penetration
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8. Market Development—Extend to New Markets
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Activity—Question: How Can Your Business Extend to New Markets?
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9. Product Development
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10. Diversification
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Activity—Question: Can Your Business Diversify?
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11. Produce a YouTube Clip or Host a Webinar
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12. Upload Content Marketing
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Activity—Watch a Video Clip
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Activity—View an Example of Content Marketing
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13. Publish a Blog on LinkedIn
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14. Offer to Guest Blog
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15. Create a Podcast
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16. Optimize Your Content for Search Engines
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17. Start a Referral Program
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18. Create Social Media Presence to Engage With Your Customers
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19. Pay-Per-Click Advertising
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20. Social Media Advertising
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21. Remarketing Campaigns
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22. Give Away a Product or Contest
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23. Tell Your Brand Story
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24. Interactive Content Marketing
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25. Optimize Your Email Signature
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26. Establish a Members-Only Section of Your Website
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27. Offer Early Access to Your Products or Services
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28. Professional Development
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Activity—Identify Your Growth Strategies: Putting it Together
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Your Business Exit
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Succession Planning
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Selling Your Business
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Closing Your Business
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Activity—Reflect on Your Business Exit Strategy
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Activity—Review Your Future Vision
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Conclusion to Module
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Activity—Write Your Action Plan
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Do You Need a Career Coach?
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The Next Step Is...
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Program Survey and Feedback
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About this course
- Free
- 819 lessons
- 1 hour of video content